This logo was designed for a coffee business in Hawaii. The company's focus includes providing commercial, physical and biological R & D. They develop coffee plants that grow caffein-free and plants in which the ripening process can be controlled by the grower to improve harvest and processing efficiency.

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A clean corporate logo was important. The logo emphasizes Hawaii and Hawaiian coffee (one of the world's best) by using a large graphic "H". The final logo becomes a cup of steaming coffee embedded directly into the "H".

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The logo was used in all advertising and collateral for a complete professional branding.