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This logo was designed with my 8-year-old stepdaughter who wanted to enter a local surf festival logo contest in the Southbay of the Los Angeles area. The parameters of the contest were that it needed to incorporate three beach cities and cover several beach sports (everything from surfing to volleyball).

Since a professional designer was partnering with a very young girl, the logo needed to feel like it came from the 8 year-old as the primary designer.

And so the imagery evolved as simple, clean graphics similar to generic signage or individual Olympic sport logos. The three areas of sporting activities are symbolized with custom "stick men".

The cool ending to this story is that this logo WON the logo contest and was seen on all signage and merchandising!

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