This logo was designed for a trio of young boys fresh out of Kingston University in Kingston upon Thames, in southwest London, England. Wide-eyed and bushy-tailed and full of 'no fear', they created their own record label.

​

The duties of this business included deejaying, organizing gigs at pubs, community festivals, and designing CD covers among many other projects.

​

The logo represents that circle of friendship that started in college and grew into a business. The scripted letters in the middle represent the personal nature of the group, while the exterior circle and type exhibit the strength and future of a blossoming business.