This logo was designed for a trio of young boys fresh out of Kingston University in Kingston upon Thames, in southwest London, England. Wide-eyed and bushy-tailed and full of 'no fear', they created their own record label.
The duties of this business included deejaying, organizing gigs at pubs, community festivals, and designing CD covers among many other projects.
The logo represents that circle of friendship that started in college and grew into a business. The scripted letters in the middle represent the personal nature of the group, while the exterior circle and type exhibit the strength and future of a blossoming business.