This logo and this packaging of several different toys is a full branding for a toy company called Neurosmith. The company's niche is high-end intelligent musical toys for children of all ages.
The logo and bright yellow logo banner are integral in the branding for unique presence on the store shelf. A photo shoot was necessary with children playing and interacting with the toys. I incorporated large, clean, easy to read graphics. And as music was a key element, big musical notes are used to tell the highlights of the product.
I white package felt right so that the graphics could stand out, but I made a white package that has plenty of detail and dimension.
The final branding I created is a consistent and outstanding look for this unique company.