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This project was a full marketing campaign of a cartoon feature film version of the classic Tom Sawyer story for MGM Family Entertainment. It was being introduced with VHS packaging, advertising, poster, P.O.P. standee, shelf-talkers and collateral.
These projects incorporated quite a bit of illustration. Many illustrators, experienced as Disney character illustrators, were used.
My job was to use the characters from the cartoon movie to create each of the aforementioned pieces. Each piece also used elements like the fence painting, raft, villains and more.
The result was a beautiful and extensive marketing campaign.
ADVERISING, COLLATERAL AND
P.O.P. - POINT OF PURCHASE
STANDEE, POSTER, SHELF-TALKER
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